MyGov and IHM, Pusa Launch ‘YUVA PRATIBHA – Culinary Talent Hunt’ Promoting Millets and Indian Culinary Heritage

‘YUVA PRATIBHA – Culinary Talent Hunt: MyGov and IHM, Pusa are joining forces to introduce the exciting ‘YUVA PRATIBHA – Culinary Talent Hunt’ on May 12, 2023. This competition aims to celebrate and promote India’s rich culinary heritage while emphasizing the significance of millets. By highlighting lost recipes and showcasing the culinary skills of young chefs and home cooks, the event aims to create awareness and appreciation for Indian cuisine.;

‘YUVA PRATIBHA – Culinary Talent Hunt: Objective

The primary objectives of the ‘YUVA PRATIBHA – Culinary Talent Hunt’ are as follows:

1. Encouraging Culinary Skills: The competition aims to encourage and showcase the culinary talents of young Indians, providing them with a platform to display their creativity and innovation in cooking.
2. Promoting Millets: With the United Nations declaring 2023 as the ‘International Year of the Millets,’ the competition aims to raise awareness about the nutritional value and importance of millets. By incorporating millets into their recipes, participants can promote their versatility and health benefits.
3. National Promotion: The event aims to promote millets at a national level and increase their consumption across India, highlighting their role in ensuring food security and improving nutrition.

‘YUVA PRATIBHA – Culinary Talent Hunt: How to Participate:

To participate in the ‘YUVA PRATIBHA – Culinary Talent Hunt,’ follow these steps:

1. Visit the Innovateindia website and navigate to the contest page.
2. Eligibility: Only Indian citizens aged between 18 to 40 years can participate.
3. Submission: Entries must be submitted on the MyGov portal. Entries submitted through any other mode will not be considered.
4. Recipe Guidelines: The dish/recipe should be home-cooked, and at least 50% of the ingredients should be millet. Participants must provide three photographs: (i) ingredients used, (ii) prepared dish, and (iii) participant with the dish. The recipe description should be clear and precise, including all the steps involved.
5. Language: Submissions can be made in Hindi or English.
6. Limitation: Participants are allowed to submit only one entry.

OFFICAL WEBSITE TO APPLY

https://innovateindia.mygov.in/culinary-challenge/

‘YUVA PRATIBHA – Culinary Talent Hunt: Reward

1. Winners Announcement: The top 3 winners will be announced in a physical event held in New Delhi.

Reward & Recognition:
Participants in the ‘YUVA PRATIBHA – Culinary Talent Hunt’ have the opportunity to win exciting rewards and recognition:

1. First Prize: ₹1,00,000/-, trophy, and certificate.
2. Second Prize: ₹75,000/-, trophy, and certificate.
3. Third Prize: ₹50,000/-, trophy, and certificate.
4. Finalists: The twelve contestants who make it to the final round will each receive a cash prize of ₹5,000/-.

Mentorship:
The top three winners will receive mentorship for a month from executive chefs. In case the winner’s city differs from the mentor’s city, a mentorship stipend will also be provided.

YUVA PRATIBHA: Conclusion

The ‘YUVA PRATIBHA – Culinary Talent Hunt’ organized by MyGov and IHM, Pusa presents a wonderful opportunity to celebrate India’s culinary heritage and promote the use of millets. By encouraging young chefs and home cooks to explore millets in their cooking, the competition aims to raise awareness about their versatility, health benefits, and nutritional value. This event not only recognizes culinary talents but also contributes to the preservation and promotion of India’s diverse food culture.

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