Tira Beuty – In the recent update of Reliance Retail’s beauty retail venture, Tira had signed popular Bollywood actresses Suhana Khan, Kiara Advani, and Kareena Kapoor Khan as its first brand ambassadors.
Tira Beauty
Tira Beauty-Why is it significant?
Competing with players like Nykaa, Tata Clique Palette, and SS Beauty, Reliance had promoted Bollywood actresses as the face of the brand , where Reliance had operated in over 100 cities, where they inaugurated its first physical store in Mumbai’s Jio World Drive mall recently.
Tira Beauty– Conclusion
Adopting the multi-channel advertisement, Reliance had combined online and offline channels to make a niche in beauty culture and trying to focus on meeting the diverse needs of consumers across different price segments.
Who is the owner of Tirabeauty?
Reliance Retail has recently introduced Tira, a beauty store that offers an omnichannel experience. Their first physical retail store was launched in the Jio World Drive mall located in Mumbai’s BKC area.
When was Tira Beauty launched?
Tira beauty was launched by Reliance on Wednesday, April 5. During the launch event, Reliance unveiled the Tira app and website, along with a 4,300 sq. ft. retail space for the brand
